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1 loyalty
(a) (faithfulness) loyauté f, fidélité f;∎ she's always shown great loyalty elle a toujours fait preuve d'une grande loyauté;∎ the party demands loyalty to the principles of democracy le parti exige le respect des principes de la démocratie;∎ her loyalty to the cause is not in doubt son dévouement à la cause n'est pas mis en doute∎ tribal loyalties liens mpl tribaux;∎ my loyalties are divided je suis déchiré (entre les deux), entre les deux mon cœur balance►► Marketing loyalty card carte f de fidélité;Marketing loyalty discount remise f de fidélité;Marketing loyalty magazine = magazine publié par une chaîne de magasins, une banque etc, pour ses clients;Marketing loyalty programme, loyalty scheme programme m de fidélisation
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